Sani Auri was founded in 2009, rooted in a simple but enduring belief: that care — practiced daily and lived with intention — has the power to change lives.
What began as a personal philosophy grew over time into work centered on healing, education, and thoughtful living. Through different seasons, expressions, and evolutions, Sani Auri has always been guided by the same quiet truth — that how we care shapes who we become.
Over the years, the work expanded, branched, and lived in many places. And like many things built over time, it occasionally moved ahead of its center. This season marks a return — not to something new, but to something foundational.
Today, Sani Auri stands as a home for experiences and brands rooted in care, joy, and intentional living.
What Lives Within Sani Auri
Under the Sani Auri house live thoughtfully created experiences, gatherings, and brands — each one rooted in the same philosophy of care.
Some invite people to gather and celebrate, creating space for joy that feels light, present, and free. Others offer education, ritual, or tools that support everyday life at home and in community.
While each expression may look different, all are connected by the same intention: to support lives lived with greater presence, clarity, and care.